NCAA Approves Recommendations for College Athletes to Profit from Endorsements and Social Media

The NCAA took a significant step approving recommendations that allow student-athletes to receive income for third-party endorsements, as well as social media opportunities, other business ventures and personal appearances that fall within certain guidelines.

“Throughout our efforts to enhance support for college athletes, the NCAA has relied upon considerable feedback from and the engagement of our members, including numerous student-athletes, from all three divisions,” said Michael V. Drake, chair of the board and president of Ohio State University.

College athletes would be allowed to identify themselves by the school they attend and the sport they play, but would not be able to use conference or school logos or trademarks, the board said.

The board wants its recommendations to go into effect at the start of the 2021-22 academic year.

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